India

Growing up in India as a girl is a not an easy thing. India, ranking 129th on gender inequality (out of 146 countries), misses out on potential economic growth of about $33 billion dollars per year by not educating girls equally. Our programming in India is diverse, but all focused on the mindsets that have long prevented India’s girls from pursuing their dreams. 

 
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Mass Media

For use in India, the Girl Rising film was revisioned in English and Hindi and voiced by Bollywood megastars. It broadcast on television to millions of people and continues to reach tens of thousands more through community, educational, corporate and NGOs screenings.

Our widely-distributed PSA campaigns – including We Dream, We Rise – encourage audiences to break away from stereotypes and dream equally for girls and boys. The social media campaign reached 25 million people.

Community programming

Our partners integrate custom Girl Rising media and curricular tools into programs designed to unearth local solutions to the girls’ education crisis. Together, we encourage individuals of all ages to consider the benefits of quality, inclusive education and the role they play.

In 2017, we are launching a 24-week gender sensitization curriculum designed to reach 50,000 students and 1,700 teachers. The curriculum will empower participants to address local norms, question stereotypes and drive change within school environment, families and in communities.

 
  Prime Minister Modi, Freida Pinto, and the Girl Rising Team. 

Prime Minister Modi, Freida Pinto, and the Girl Rising Team. 

Influencer Engagement

We collaborate with local religious and political leaders through special screening and discussions, recognizing that change must happen at all levels.

We continue to work with India’s Ministry of Women and Child Development’s Beti Bachao, Beti Padhao (Save Girl Child, Educate Girl Child) campaign. Together, we distributed mass media content on television, radio and in cinema halls, including in 161 high priority districts where female feticide, infant mortality and lack of access to education are critical issues.

 

Reports and Impact

Looking to learn about the change we’ve seen? Explore the documents below for a look at our mass media and programmatic interventions in India. Special thanks to The George Washington University and Fluent Research for leading our evaluation efforts.

 

Girl Rising India Impact Overview

Community Intervention Highlights

Community Intervention Highlights

We Dream, We Rise Mass Media Overview

 
 
 

Much of our work in India was made possible by USAID through ENGAGE (Empowering Next Generations to Advance Girls’ Education), a public-private partnership designed to close gender gaps and improve girls' lives. The work continues thanks to the generosity of private donors, government grants, corporations and more.